Celebrating Culture In Community

A series of community driven pop-ups across North America celebrating culture through the filter of the Air Force 1. Leveraging this iconic sneaker as a connection between basketball, hip hop and Gen Z to reposition Nike as the driving force within inner city basketball culture. Fresh AF is about confidence. It’s about knowing you are at the top of your game and no one can stop you.

When you’re Fresh AF you move with the power of Air Force.

Whatever your game is, you set out to win it.